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Real Housewives of Atlanta

NBC Universal / Bravo Digital Media

Bravo Digital Media / NBC Universal wanted its users to engage with its Facebook fan pages and personalize content onto their newsfeeds.

With Transpond's quiz technology, Bravo Digital Media / NBC Universal added an engaging "Wifey Quiz" social quiz on the Real Housewives of Atlanta Facebook fan page. Users answer a set of personality questions and then post which housewife they were similar to on their newsfeeds.

The quiz drew 300,000 quiz takers in 2 months resulting in over 9,000,000 friend impressions.

  • Showcases a user's affiliation with a TV show.
  • Updates a user's newsfeed with their personality to drive interest from friends.
  • Seamless integration into Facebook fan pages as a real Facebook application without "click to activate" pauses that decrease engagement.
  • Published as a native, viral application that otherwise would require weeks of engineering for each destination.
  • Drives traffic from friends to Bravo Digital Media / NBC Universal properties such as Bravo.com.

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