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CSI Video

CBS

General Motors sponsored a "crossover" of characters across CBS' top CSI franchise, which include CSI, CSI: Miami and CSI: NY shows. Using Transpond's Flash Wrapper technology, CBS delivered a leading-edge Facebook integration where a custom CSI video seamlessly integrates portions of a viewer's Facebook profile into the video.

The Transpond-powered Flash video:

  • Seamlessly integrates content from a viewer's Facebook profile into the video.
  • Showcased leading-edge Facebook integration on the CBS.com site for a top brand sponsor.
  • Facebook "share" post-to-newsfeed feature that lets a user share their results with their friends.

“By socially syndicating CBS content with Transpond, CBS fans can now customize their Facebook and MySpace pages with content from shows like CSI, Survivor and NCIS.”

— Anthony Soohoo
SVP Entertainment, CBS

CBS Video with Embedded Facebook Profile Data

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